ROCKY MOUNTAIN FIRST TASTE PASS

Program ends August 31st, 2026

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WHAT YOU NEED TO KNOW

WHAT IS THE FIRST TASTE PASS? Visit local establishments, sample some of the products that will be at the festival, collect stamps, and win a prize!

HOW DO I GET A PASS? Visit any participating venue and ask for one!

HOW DO I EARN STAMPS? Visit participating breweries and distilleries and receive a stamp.

HOW MANY STAMPS DO I NEED? We offer different tiers of prizing depending on how many stamps you have collected by August 31st – see below for prizing information.

WHAT HAPPENS WHEN I FILL IT OR THE PROGRAM ENDS? Complete the below form by September 1st and include an image of your pass to receive your prize. Prizes will not be distributed until after the program ends.

PRIZING INFORMATION

3 STAMPS: Four (4) complimentary Friday Evening General Admission tickets
5 STAMPS: Two (2) complimentary Friday Evening General Admission Plus+ tickets (each GA+ ticket includes $40 in sampling coupons, plus more)
10 STAMPS: Six (6) complimentary Friday Evening General Admission tickets plus $120 in sampling coupons

GRAND PRIZE: After August 31st, all individuals who submitted their pass will be entered to win the Grand Prize! Each stamp = one entry, so the more stamps – the better your chances! This prize includes four (4) complimentary Friday Evening VIP Experience tickets and a collection of merchandise.

PARTICIPATING VENUES

ALLEY KAT BREWING

9929 60 Ave NW, Edmonton
Receive 10% off flights, sleeves and pints when you present your passport
VIEW BREWERY INFO

BENT STICK BREWING

9926 78 Ave NW, Edmonton
Receive 10% off any beer on tap when you present your passport
VIEW BREWERY INFO

BLINDMAN BREWING

3413 53 Ave, Lacombe
Receive 10% off any beer on tap when you present your passport
VIEW BREWERY INFO

born brewing co

414 36 Ave SE #3, Calgary
Receive 10% off beer and merch purchases the first time you present your passport
VIEW BREWERY INFO

BOW RIVER BREWING

5769 4 St SE #110, Calgary
Receive 10% off any beer on tap when you present your passport
VIEW BREWERY INFO

DEADLY BEVERAGES

Try the Texmex Margarita at Pinbar, located at 510 17th Ave SW, Calgary
Receive 10% off Deadly Beverages products at Pinbar when you present your passport
VIEW DEADLY BEVERAGES INFO