Now that's spicy marketing

The Festival is a unique and interactive marketing opportunity that gets you face-to-face with consumers who love gourmet food, wine, beers, & spirits. With over 20,000+ attendees between the 2023 Festivals, you’ll be sure to make your mark!

Top 5 Rieslings to Participate

Get one-on-one interaction with your ideal target market.

Connect with soon-to-be customers, and sample your products and menu items first hand. Attendees love to dine out, indulge, and socialize and the majority are in the ideal age range of 26-50.

Sell, sell, sell.

Consumers are eager to buy what you’re selling. Nearly 97% of Festival guests said they would purchase a product tasted at the Festival, and 94% said they would visit a restaurant they saw at the Festival.

Connect with Industry Members.

Meet with key industry members during the Private Industry Sneak Peek, opened to qualified industry and trade members one hour before the Friday consumer session starts.

Recoup Sampling Costs.

Consumers use sampling coupons to purchase your samples at prices set by you. Submit all sampling coupons each night, and you’ll receive a portion of the value back to help cover some of the cost of your products or ingredients. Get in touch with us to learn more!

Extra Publicity.

Your company may be included in Festival e-newsletters distributed to nearly 45,000 consumers and featured in social media posts that reach 21,000+ foodies and adult beverage lovers. There’s also the possibility to be featured in media opportunities with television, radio, print, bloggers, and more.